™How the Local Expert Score works
Every agent in an area is scored the same way, regardless of brokerage. Scores refresh nightly.
The formula
Local Expert Score = 50% area specialty + 35% local knowledge + 15% reputation. Each part is scored 0–100.
Area specialty
- Volume (45%): deals closed in the area over the last 24 months, compared with every other agent there. Self-reported deals count half until verified.
- Focus (20%): the share of the agent's deals that are in this area.
- Recency (15%): recent deals count more; a deal loses half its weight after a year.
- Fit (10%): how well their deals match your price range and whether you're buying or selling.
- Tenure (10%): years licensed, up to 15.
Local knowledge
We read agents' public YouTube videos, Instagram business posts, blogs, and podcasts, match each post to an area, and tag the topics it teaches. For each topic:
- Volume (30%): how many posts cover it.
- Engagement (25%): likes, comments, and shares relative to audience size. Viral outliers are capped and suspicious follower patterns are discounted.
- Recency (20%): posts lose half their weight after six months.
- Consistency (15%): posting across many months, not all at once.
- Depth (10%): long videos, articles, and podcasts count more than short clips.
Reposts and duplicates are ignored. Your chosen priorities get 85% of the knowledge weight. Topics we track:
- Schools
- Health care
- Taxes
- Safety
- Shopping, dining & entertainment
- Airports
- Weather
- Faith & community
- Quality of life
- Traffic & commute
- Higher education
- Jobs
- Cost of living
- HOA & neighborhood rules
- Parks & outdoors
- Walkability & transit
- Natural hazards & insurance
- New development
- Internet & utilities
- Pets
Reputation
Review rating and count, pulled toward an average until an agent has enough reviews to be confident, plus a small bonus for verifying their profile.
Fairness and your rights
- Scores describe how much an agent shares about a topic, not the quality of any neighborhood. We never rank neighborhoods by safety, religion, or who lives there. Agents must follow fair housing law and cannot steer you toward or away from any area.
- Agents cannot pay to change their rank. Pro and sponsored placements are labeled and never alter the ranked list.
- Agents can claim their profile to correct details, add accounts, or opt out entirely.
- We only use official platform APIs, public feeds, and accounts agents connect themselves.